Unless you’re one of the few nice people around who hasn’t even savored a drop of liquor in their whole lives, chances are that you’re at least marginally familiar of the drink whiskey. Whiskey – which is also spelled by other without the letter E – is the name used for a wide variety of delicious and distilled liquors that are produced from grains and later on aged in oak casts. Due to its grain content, a lot of people believe that whiskey is a good type of liquor to drink. In fact, there are numerous couples both in the United States and Europe who prefer to feed their babies whiskey rather than milk or water.
Whisk It that Way: How to Drink Whiskey
In the old days, Puritans had a very specific etiquette when it comes to drinking whiskey. For them, whiskey must be purely enjoyed from a tulip-shaped glass with a dash of still water. The addition of still water is necessary to maximize the uniquely delicious aroma of whiskey. Keep in mind that ice actually mutes rather than strengthens the aroma of whiskey.
Examples of whiskey-containing cocktails are the Manhattan, Whiskey Sour, Irish coffee and the very much simple ginger ale for people who are not used to drinking whiskey or any liquor for that matter.
How Do You Whisk It: The Different Kinds of Whiskey
The type of grain used in a certain mixture is usually the sole differentiating factor for the various kinds of whiskey available in the market today.
Scotch Whiskey – these drinks are usually distilled twice and aged for at least three years
Irish Whiskey – whiskey of this type would have to undergo distillation thrice and then spend at least four years in oak casts before it can be considered “drinkable”
American Straight Whiskey – these drinks require the use of a mash bill containing at least 51% or anything less than 80% of a single grain. The aging process must take place in new barrels made from American white oak that are charred prior to use.
Malt Whiskey – this term is only used for whiskeys made from 100% malted barley and nothing else. A single-malt whiskey on the other hand is exclusively produced by just one distillery and is the most expensive type of whiskey that’s out in the market. Its one-distillery production makes it taste highly distinguishable from other malted whiskeys.
Pure Pot Still Whiskey – a kind of Irish whiskey, pure pot still whiskey is produced mainly by combining malted and unmalted barley.
Blended Whiskey – this is the name used to describe whiskies of different kinds that are blended together and contains straight whiskey as well as neutral spirits; its production process permits distilleries to preserve quite a consistent flavor and mellower than single-malt whiskeys.
Places to Whisk It: Significant Geographical Locations in the History of Whiskey Production
Scotland – Although all types of whiskey are made in Scotland, their favorite type of whiskey would be single-malt Scotches. Scottish people also prefer to call whiskeys as “whisky”. Well-known Scottish brands of whiskey would be Glenmorangie, Chivas Regal and Glenlivet.
United States – The producers of whiskeys such as Bourbon, Tennesee and even the home brewed whiskey version called Moonshine, North America is also fond of calling Scotch whiskeys simply as “Scotch”. Jim Beam Black Label and Jack Daniels are examples of Popular American brands of whiskey.
Ireland – Because of their triple distillation and 4 year aging process, Irish whiskeys are acclaimed for their extra smoothness and flavorful taste. Famous Irish whiskey brands would be Connemara and Tullamore Dew.
19.1.09
Global whiskeys
Scotland is not the only country that can put out a quality scotch product. Many countries have ventured into the spirits domain. Canada is one of them. The Canadian whiskeys are starting to shine with products that are crisp and bold to the taste buds.
Following strict compliance with Canadian regulations these spirits are distilled and bottled no less than two years before consumption. Usually the bottling is done no sooner than six years and many are much longer than that now.
They are not noted as straight whiskies as they are blended. They are bold and lightly flavored yet manage to keep a very distinctive body and character. The Canadian government carries out rigid control of the Excise Tax and labeling.
There have been no stipulations in place for the grain formulas or distilling processes. Nor have the maturing factors or time frames been ruled or governed. They have left it up to the producers of this product to determine what markets abroad and at home desire from their product. It has been shown that this was a wise decision as the Canadian makers seem to be holding strong in all markets and fields.
Not unlike the brands found in the United States the distillery function is pretty much a standard deal with the exception of the use of cereal grains and some trade secrets. Since Canadian distillers are not faced with artificial proof restriction in their distillation procedures, they are able to operate continuous distillation systems under conditions that are optimum for the separation and selection of desirable congeners.
The relationship between beverage spirits and the congeners is in no way marred while in the fermentation mash solution. The casks are made of white oak and are rated in US gallons matured cooperage insures compatibility of the fine whiskies. The delicate flavor and per portions that the maturing batches cooperage is a fine trade secret.
It was spelled out with Sir Joseph Seagram. He decided in 1911 that an appropriate whiskey should be made for the wedding of his son. This blend became known as Seagram’s V.O or very own whiskey as it is known in those parts. Only pedigree grains and the finest of spring water were and still are used today to create this wonderful and bold whiskey.
The master blender has at his disposal over 2,000 choice and premium flavored bases that he can choose from for his secret and delightful blends.
Following strict compliance with Canadian regulations these spirits are distilled and bottled no less than two years before consumption. Usually the bottling is done no sooner than six years and many are much longer than that now.
They are not noted as straight whiskies as they are blended. They are bold and lightly flavored yet manage to keep a very distinctive body and character. The Canadian government carries out rigid control of the Excise Tax and labeling.
There have been no stipulations in place for the grain formulas or distilling processes. Nor have the maturing factors or time frames been ruled or governed. They have left it up to the producers of this product to determine what markets abroad and at home desire from their product. It has been shown that this was a wise decision as the Canadian makers seem to be holding strong in all markets and fields.
Not unlike the brands found in the United States the distillery function is pretty much a standard deal with the exception of the use of cereal grains and some trade secrets. Since Canadian distillers are not faced with artificial proof restriction in their distillation procedures, they are able to operate continuous distillation systems under conditions that are optimum for the separation and selection of desirable congeners.
The relationship between beverage spirits and the congeners is in no way marred while in the fermentation mash solution. The casks are made of white oak and are rated in US gallons matured cooperage insures compatibility of the fine whiskies. The delicate flavor and per portions that the maturing batches cooperage is a fine trade secret.
It was spelled out with Sir Joseph Seagram. He decided in 1911 that an appropriate whiskey should be made for the wedding of his son. This blend became known as Seagram’s V.O or very own whiskey as it is known in those parts. Only pedigree grains and the finest of spring water were and still are used today to create this wonderful and bold whiskey.
The master blender has at his disposal over 2,000 choice and premium flavored bases that he can choose from for his secret and delightful blends.
10.1.09
The Origin Scotch and Irish Whiskey
The origin of Irish whisky is a little cloudy, no one is actually sure when it was 1st created, it is summised that brewing started sometime in the 12th century.
Irish whisky is barley, malt whisky made in Ireland. Irish whisky resembles Scotch whiskey in that its ingredients and formulation is slightly different.
Note that Irish whisky is written differently.Peat is almost never used when malting Irish whisky, resulting in a whisky with a smoother, sweeter flavour. In most Irish whiskys, the smoky, earthy flavors of Scotch are absent.
Common wisdom says that the Irish invented whisky, but it is speculated that the Scots perfected it. Both claims are open to doubt, if "beauty is in the eye of the beholder," then "perfection is on the tongue of the glassholder." In other words it is a question of taste. The word whisky comes from the Irish Gaelic term "uisce beatha" which translates as "water of life" ("uisce" is pronounced ish-ka).
There are fewer distilleries of Irish whisky than there are distillers of Scotch. Economic difficulties in the last couple of centuries have led to great number of mergers and closures.
Currently there are only three distilleries operating in the whole of Ireland (although each produces a number of different whiskies.) Irish whisky, like Scotch, comes in several forms. Like Scotch whisky, there is single malt, (100% malted barley and grain whisky.
Grain whisky is much lighter and more neutral in flavor than single malt and is almost never bottled as a single grain. It is instead used to blend with single malt to produce a lighter blended whisky.
Unique to Irish whisky distilling and something that the scotch have never followed on, is pure pot still whisky (100% barley, both malted and unmalted, distilled in a pot still). The "green" unmalted barley gives the pure pot still whisky a spicy, unique Irish quality. Like single malt, pure pot still is sold as such or blended with grain whisky.
Irish whisky is believed to be one of the earliest distilled beverages in Europe, dating to the mid-12th century). The Old Bushmills Distillery also lays claim to being the oldest licensed distillery in the world since gaining a license in 1608.
Irish whisky is barley, malt whisky made in Ireland. Irish whisky resembles Scotch whiskey in that its ingredients and formulation is slightly different.
Note that Irish whisky is written differently.Peat is almost never used when malting Irish whisky, resulting in a whisky with a smoother, sweeter flavour. In most Irish whiskys, the smoky, earthy flavors of Scotch are absent.
Common wisdom says that the Irish invented whisky, but it is speculated that the Scots perfected it. Both claims are open to doubt, if "beauty is in the eye of the beholder," then "perfection is on the tongue of the glassholder." In other words it is a question of taste. The word whisky comes from the Irish Gaelic term "uisce beatha" which translates as "water of life" ("uisce" is pronounced ish-ka).
There are fewer distilleries of Irish whisky than there are distillers of Scotch. Economic difficulties in the last couple of centuries have led to great number of mergers and closures.
Currently there are only three distilleries operating in the whole of Ireland (although each produces a number of different whiskies.) Irish whisky, like Scotch, comes in several forms. Like Scotch whisky, there is single malt, (100% malted barley and grain whisky.
Grain whisky is much lighter and more neutral in flavor than single malt and is almost never bottled as a single grain. It is instead used to blend with single malt to produce a lighter blended whisky.
Unique to Irish whisky distilling and something that the scotch have never followed on, is pure pot still whisky (100% barley, both malted and unmalted, distilled in a pot still). The "green" unmalted barley gives the pure pot still whisky a spicy, unique Irish quality. Like single malt, pure pot still is sold as such or blended with grain whisky.
Irish whisky is believed to be one of the earliest distilled beverages in Europe, dating to the mid-12th century). The Old Bushmills Distillery also lays claim to being the oldest licensed distillery in the world since gaining a license in 1608.
1.1.09
Some Facts About Whiskey Or Whisky
When discussing whisky the first thing that needs to be know is that there are two legitimate spellings. The Scotts and Canadians spell whisky without the “e”, while the Irish and Americans spell it with an “e” as in whiskey. This should be the first indication that the world of whisky is a very complicated one and has many regional differences in taste and production. This is part of what makes whisky such an interesting and enjoyable spirit.
Historically it is believed that the Irish were the first to make whiskey, however the Scotts have also laid claim to being the first whisky producers. The Irish used the term “uisce beatha” ("Water of Life" in Gaelic) to describe whiskey, so it must have been important.
Both the Scottish and Irish make whiskey the same way, except for the malting and distillation process. In Scotland the malted barley is roasted over open peat fires to dry, this results in the grain picking up the peat flavour. In Ireland, the malted barely is dried in closed ovens, and is never exposed to the smoke. The process of mashing and fermentation is much the same for both countries. In the distillation step, the Irish, most of the time, distill their product three times, which results in a very pure distillate which makes Irish whiskey exceptionally smooth. The Scottish distill their product twice and this results in more flavour in the spirit.
In North America there is Canadian whisky and American whiskey, which has a number of regional classifications including Bourbon and Tennessee whiskey. Each product in North America is unique and is regulated by the government. Canadian whisky is the number one imported spirit into the United States and is second in consumption only to vodka.
American whiskey has a number of regulation depending on the definition of the product. Bourbon must be made from fermented mash of not less than 51% corn, rye, wheat, malted barely or malted rye grain. It cannot be distilled at a proof higher than 160 and must be stored in new oak barrels at a proof of 125 or less. Blended American whiskey must be made from at least 20% whiskey aged two or more years with the remainder made from unaged neutral grain spirit. American corn whiskey must be made from a minimum mash of 80% corn. Tennessee whiskey follows the same regulations as Bourbon, but is charcoal filtered (Lincoln County Process), so it does not qualify as a bourbon.
Canadian whisky must be ages for at least three years, but for the most part the Canadian government allows the expertise of the distiller to define the characteristics of the final product so there are no limits on distillation proof or barrel requirements. Any Canadian whisky that is aged for less than four years must have the age listed on the bottle. Most Canadian whisky is aged for six or more years. Canadian whisky is generally a blended spirit. The term “blended” means that the final product is made from a number different types of distilled product. For example, a Canadian whisky may be composed of corn, barely, wheat and rye distillates that have been aged in selected used or new oak barrels. Some Canadian producers put all of the grains in one vat and ferment them as a whole and pre-blend and age the distillate. Other producers ferment each grain individually and age each distillate separately and then blend a final product from a mixture of spirits. Most Canadian whisky is distilled twice.
This article has only scratched the surface of the whisk(e)y world. There are many regional characteristics of whisky and many other counties are producing this fine spirit. It would take a lifetime to explore the complete world of whisky, but it would be a worthy attempt.
Historically it is believed that the Irish were the first to make whiskey, however the Scotts have also laid claim to being the first whisky producers. The Irish used the term “uisce beatha” ("Water of Life" in Gaelic) to describe whiskey, so it must have been important.
Both the Scottish and Irish make whiskey the same way, except for the malting and distillation process. In Scotland the malted barley is roasted over open peat fires to dry, this results in the grain picking up the peat flavour. In Ireland, the malted barely is dried in closed ovens, and is never exposed to the smoke. The process of mashing and fermentation is much the same for both countries. In the distillation step, the Irish, most of the time, distill their product three times, which results in a very pure distillate which makes Irish whiskey exceptionally smooth. The Scottish distill their product twice and this results in more flavour in the spirit.
In North America there is Canadian whisky and American whiskey, which has a number of regional classifications including Bourbon and Tennessee whiskey. Each product in North America is unique and is regulated by the government. Canadian whisky is the number one imported spirit into the United States and is second in consumption only to vodka.
American whiskey has a number of regulation depending on the definition of the product. Bourbon must be made from fermented mash of not less than 51% corn, rye, wheat, malted barely or malted rye grain. It cannot be distilled at a proof higher than 160 and must be stored in new oak barrels at a proof of 125 or less. Blended American whiskey must be made from at least 20% whiskey aged two or more years with the remainder made from unaged neutral grain spirit. American corn whiskey must be made from a minimum mash of 80% corn. Tennessee whiskey follows the same regulations as Bourbon, but is charcoal filtered (Lincoln County Process), so it does not qualify as a bourbon.
Canadian whisky must be ages for at least three years, but for the most part the Canadian government allows the expertise of the distiller to define the characteristics of the final product so there are no limits on distillation proof or barrel requirements. Any Canadian whisky that is aged for less than four years must have the age listed on the bottle. Most Canadian whisky is aged for six or more years. Canadian whisky is generally a blended spirit. The term “blended” means that the final product is made from a number different types of distilled product. For example, a Canadian whisky may be composed of corn, barely, wheat and rye distillates that have been aged in selected used or new oak barrels. Some Canadian producers put all of the grains in one vat and ferment them as a whole and pre-blend and age the distillate. Other producers ferment each grain individually and age each distillate separately and then blend a final product from a mixture of spirits. Most Canadian whisky is distilled twice.
This article has only scratched the surface of the whisk(e)y world. There are many regional characteristics of whisky and many other counties are producing this fine spirit. It would take a lifetime to explore the complete world of whisky, but it would be a worthy attempt.
30.12.08
Jim Beam An American Whiskey
Jim Beam is one of the big names of bourbon, so there's no surprise to find a big man behind it all. Booker Noe isn't just physically huge, he is one of the foundation stones of the modern industry. Booker is Jim's grandson and still lives in Jim's old house in Bardstown.
Talk to him and you are tapping straight into the history of bourbon itself.
Today, Jim Beam is the world's biggest selling bourbon, but in 1934 things weren't so rosy. Prohibition had been in force for 13 years, and there was no stock left. To start up again would be expensive and risky. But this didn't deter Jim who, aged 70, built a new distillery in Clermont in just 120 days. What else could a Beam do? Whiskey making runs in their veins. After all, Booker's great-great-great grandfather Jacob Beam started making whiskey commercially in 1795.
This was the distilling capital of the world before it was put out of business by the government,' says Booker. 'Why did he start it up again? Remember, he'd been in the whiskey business for 40 years before Prohibition. Beams have now been making bourbon for 205 years.'
Booker has now passed the reins to Jerry Dalton, the first non-Beam to be appointed master distiller. The fact that he lived in the house directly behind Booker's is pure coincidence. 'Well, even a blind hog finds an acorn every so often!' he laughs. For all his modesty, Jerry is a highly respected distiller and, though reluctant to give away too many company secrets, will take you deep into the process.
There's a sequence of special quirks at work in Beam's two plants, but it's yeast that Jerry zooms in on. For Scottish distillers, yeast is merely a catalyst that converts sugar to alcohol and CO2- However, for bourbon distillers it has almost mystical properties and each firm guards its own strain(s): Beam is still using the yeasts propagated by Jim in his kitchen in the 1930s.
'Different yeasts produce different levels of fusel oil, which will ultimately have an effect on the flavour,' Jerry explains. 'In ageing, the fusel oils form esters with whatever acids are present. Each yeast will give different proportions of these fusel oils, so you get different flavour profiles.
When you combine the special yeasts with the higher-than-average percentage of backset (which produces what Jerry calls Beam's 'bold' flavour), and the two-and-a-half times distillation (the vapour from the beer still passes through a thumper before being redistilled in the doubler) the signature Beam character is taking shape.
But if Jim Beam White Label is the world's best-known bourbon, it's the firm's small batch range which is rightly making waves. The four-strong selection is clear evidence of how complex a spirit bourbon can be, but the one closest to Booker's heart, not surprisingly, is the one which he selects personally and which carries his name.
'Booker's is the only one that's bottled at the same proof at which it went into the barrel,' he says, with considerable relish. 'It's whiskey like it was a hundred years ago'.
If the style hasn't changed, the methods certainly have. Does today's high-tech approach of distilling make Jerry less of an artist and more of a scientist? 'I'm a bit of both,' he says. 'There's an art to making bourbon that has evolved over two hundred years, but I'm also a scientist who wants to find better ways to control the process and preserve the mystery behind it all'.
The techniques may be space-age, but the small batch range signals a return to a time when bourbon meant big, bold and flavoursome whiskey. 'People just kinda got away from flavour,' muses Booker. 'After Prohibition they cut the proof or blended it to make it go further. Now flavour's coming back. The industry's been badly beat up, but now it's rolling again. It'll be back now that people are tasting this super-good whiskey. Hell yes, bourbon's back.
TASTING NOTES
Jim Beam White Label 4-year-old
80ฐproof Lightly oaked, with some light spicy notes. Clean and sound. * *
Small batch range
Basil Hayden 8-year-old
80ฐproof Light and rye-accented, with plenty of lemon and tobacco leaf notes. Clean, with crisp rye mixing it with dark, ripe, nutty fruit. * * *
Baker's 7-year-old
107 proof Richer, with a leather armchair kind of nose and lots of overripe fruit. Slightly biscuity to start with, then good sweet vanilla fruit. * * *
Knob Creek 9-year-old
100 proof Rich and sweet with honey, blackberry and spun sugar. Elegant and super-ripe, with a hint of vanilla and some light cinnamon spice on the finish. * * * * *
Booker's 7-year-old
126.5 proof Amazingly complex without water, for such a powerful Bourbon - and a bit like a grizzly bear dancing. Huge and flavour-packed with raisin, chestnut honey, black cherry, pepper, cinnamon and toffee. Rich and immensely powerful, mixing orange peel, creme brulee and tobacco/cigar blown along by a hickory wind. Immense. **** *
Talk to him and you are tapping straight into the history of bourbon itself.
Today, Jim Beam is the world's biggest selling bourbon, but in 1934 things weren't so rosy. Prohibition had been in force for 13 years, and there was no stock left. To start up again would be expensive and risky. But this didn't deter Jim who, aged 70, built a new distillery in Clermont in just 120 days. What else could a Beam do? Whiskey making runs in their veins. After all, Booker's great-great-great grandfather Jacob Beam started making whiskey commercially in 1795.
This was the distilling capital of the world before it was put out of business by the government,' says Booker. 'Why did he start it up again? Remember, he'd been in the whiskey business for 40 years before Prohibition. Beams have now been making bourbon for 205 years.'
Booker has now passed the reins to Jerry Dalton, the first non-Beam to be appointed master distiller. The fact that he lived in the house directly behind Booker's is pure coincidence. 'Well, even a blind hog finds an acorn every so often!' he laughs. For all his modesty, Jerry is a highly respected distiller and, though reluctant to give away too many company secrets, will take you deep into the process.
There's a sequence of special quirks at work in Beam's two plants, but it's yeast that Jerry zooms in on. For Scottish distillers, yeast is merely a catalyst that converts sugar to alcohol and CO2- However, for bourbon distillers it has almost mystical properties and each firm guards its own strain(s): Beam is still using the yeasts propagated by Jim in his kitchen in the 1930s.
'Different yeasts produce different levels of fusel oil, which will ultimately have an effect on the flavour,' Jerry explains. 'In ageing, the fusel oils form esters with whatever acids are present. Each yeast will give different proportions of these fusel oils, so you get different flavour profiles.
When you combine the special yeasts with the higher-than-average percentage of backset (which produces what Jerry calls Beam's 'bold' flavour), and the two-and-a-half times distillation (the vapour from the beer still passes through a thumper before being redistilled in the doubler) the signature Beam character is taking shape.
But if Jim Beam White Label is the world's best-known bourbon, it's the firm's small batch range which is rightly making waves. The four-strong selection is clear evidence of how complex a spirit bourbon can be, but the one closest to Booker's heart, not surprisingly, is the one which he selects personally and which carries his name.
'Booker's is the only one that's bottled at the same proof at which it went into the barrel,' he says, with considerable relish. 'It's whiskey like it was a hundred years ago'.
If the style hasn't changed, the methods certainly have. Does today's high-tech approach of distilling make Jerry less of an artist and more of a scientist? 'I'm a bit of both,' he says. 'There's an art to making bourbon that has evolved over two hundred years, but I'm also a scientist who wants to find better ways to control the process and preserve the mystery behind it all'.
The techniques may be space-age, but the small batch range signals a return to a time when bourbon meant big, bold and flavoursome whiskey. 'People just kinda got away from flavour,' muses Booker. 'After Prohibition they cut the proof or blended it to make it go further. Now flavour's coming back. The industry's been badly beat up, but now it's rolling again. It'll be back now that people are tasting this super-good whiskey. Hell yes, bourbon's back.
TASTING NOTES
Jim Beam White Label 4-year-old
80ฐproof Lightly oaked, with some light spicy notes. Clean and sound. * *
Small batch range
Basil Hayden 8-year-old
80ฐproof Light and rye-accented, with plenty of lemon and tobacco leaf notes. Clean, with crisp rye mixing it with dark, ripe, nutty fruit. * * *
Baker's 7-year-old
107 proof Richer, with a leather armchair kind of nose and lots of overripe fruit. Slightly biscuity to start with, then good sweet vanilla fruit. * * *
Knob Creek 9-year-old
100 proof Rich and sweet with honey, blackberry and spun sugar. Elegant and super-ripe, with a hint of vanilla and some light cinnamon spice on the finish. * * * * *
Booker's 7-year-old
126.5 proof Amazingly complex without water, for such a powerful Bourbon - and a bit like a grizzly bear dancing. Huge and flavour-packed with raisin, chestnut honey, black cherry, pepper, cinnamon and toffee. Rich and immensely powerful, mixing orange peel, creme brulee and tobacco/cigar blown along by a hickory wind. Immense. **** *
20.12.08
Maker Mark American Whiskey
Makers Mark
The Samuels, like the Beams, are part and parcel of Kentucky's history. The family has been a distillers since 1780, and their TW Samuels brand was an early classic. One of their ancestors, Rueben Samuels, married Zerelda James, whose sons became better known for a less peaceful way of life. Bill Samuels, current boss of Maker's Mark, still has Jesse's and Frank's pistols hanging on the wall of his office.
A discussion of the human influence on whiskey leads Bill to muse on his father, Bill Samuels Sr, who was something of a visionary in these parts. He bought the run-down Happy Hollow distillery in 1953 and started making a new kind of bourbon his way, in a different, softer style. After consulting another legend of the industry, Pappy Van Winkle, he created a new mashbill using winter wheat instead of rye, aged the whiskey for longer and sold it at a higher price. Not the standard approach in post-war Kentucky.
'In 1953, Dad was talking of how people were looking for a more refined version of bourbon,' recalls Bill. 'He knew the things that he wanted to preserve, the ones he wanted to throw out. He was going to create a bourbon to suit his taste: it had damn-all to do with the market! He just thought bourbon should taste better'.
The industry is full of such purely personal likes and dislikes dictating the taste of a brand. Bill Sr simply didn't like aggressive whiskey, so he changed everything. His was a gentle crusade. The family may be related to the James gang, but coming out guns blazing just ain't their style. Bill Sr may have had the vision, but it was his son who took Maker's Mark across the world, talking up high-quality, premium-priced liquor at the time the industry was at its nadir. Still, the Maker's Mark crusade must have seemed doomed. Tn the 1960s there wasn't a nickel's-worth of difference between bourbon and bourbon-flavoured vodka', says Bill.
'The industry was at the end of the road because no-one could afford the $100 barrel. Bourbon can never be a mass-market commodity, because we have that high cost legally built in'. Having to buy new barrels is less problematic when the product is selling for a higher price.
You can list the differences in production that set Maker's Mark apart: the mashbill; the yeast strain created by Bill's great-greatญgrandfather; the double distillation; the charcoal added to the white dog as a filtering agent; the air-dried wood; the way the barrels are rotated in the high-rack warehouses. All these give the product its character, but ultimately Maker's Mark is about the stubborn Samuels family and the people who work in the distillery.
Bill Sr has been proved right. These days premium bourbon is one of the most exciting areas in world whisky, but Bill refuses to take the credit for this turnaround. Like all great whisky men he realizes he's part of a team. 'If I could do one little thing, I'd bring out my ancestors to see that bourbon is finally no longer a wilderness product. The six generations before me did the heavy lifting,' he says. 'Dad said he'd change the face of bourbon. When he started no-one gave him a chance, but by the time I retire bourbon will be the talk of the town'.
He believes the new premium sector will be a major factor in restoring pride to the industry. 'Higher margins fire up the creative juices,' he says. 'The industry is improving and the products are infinitely better, because they are high price. Now there's an opportunity for the talented people in the industry to practise their art and not just produce a low-cost product. The question is whether we have sufficient discipline not to disappoint people's high expectations ... that's what Dad would have said.'
TASTING NOTES
Maker's Mark 90ฐproof Lovely, complex mix of flowers, cumin, cinnamon, marzipan/anise, vanilla and light honey. A soft start, then great interplay between silky-soft honeyed fruit, vanilla-toffee and balanced oak flavours. Some chocolate on the finish. Gentle, easy and complex. *****
The Samuels, like the Beams, are part and parcel of Kentucky's history. The family has been a distillers since 1780, and their TW Samuels brand was an early classic. One of their ancestors, Rueben Samuels, married Zerelda James, whose sons became better known for a less peaceful way of life. Bill Samuels, current boss of Maker's Mark, still has Jesse's and Frank's pistols hanging on the wall of his office.
A discussion of the human influence on whiskey leads Bill to muse on his father, Bill Samuels Sr, who was something of a visionary in these parts. He bought the run-down Happy Hollow distillery in 1953 and started making a new kind of bourbon his way, in a different, softer style. After consulting another legend of the industry, Pappy Van Winkle, he created a new mashbill using winter wheat instead of rye, aged the whiskey for longer and sold it at a higher price. Not the standard approach in post-war Kentucky.
'In 1953, Dad was talking of how people were looking for a more refined version of bourbon,' recalls Bill. 'He knew the things that he wanted to preserve, the ones he wanted to throw out. He was going to create a bourbon to suit his taste: it had damn-all to do with the market! He just thought bourbon should taste better'.
The industry is full of such purely personal likes and dislikes dictating the taste of a brand. Bill Sr simply didn't like aggressive whiskey, so he changed everything. His was a gentle crusade. The family may be related to the James gang, but coming out guns blazing just ain't their style. Bill Sr may have had the vision, but it was his son who took Maker's Mark across the world, talking up high-quality, premium-priced liquor at the time the industry was at its nadir. Still, the Maker's Mark crusade must have seemed doomed. Tn the 1960s there wasn't a nickel's-worth of difference between bourbon and bourbon-flavoured vodka', says Bill.
'The industry was at the end of the road because no-one could afford the $100 barrel. Bourbon can never be a mass-market commodity, because we have that high cost legally built in'. Having to buy new barrels is less problematic when the product is selling for a higher price.
You can list the differences in production that set Maker's Mark apart: the mashbill; the yeast strain created by Bill's great-greatญgrandfather; the double distillation; the charcoal added to the white dog as a filtering agent; the air-dried wood; the way the barrels are rotated in the high-rack warehouses. All these give the product its character, but ultimately Maker's Mark is about the stubborn Samuels family and the people who work in the distillery.
Bill Sr has been proved right. These days premium bourbon is one of the most exciting areas in world whisky, but Bill refuses to take the credit for this turnaround. Like all great whisky men he realizes he's part of a team. 'If I could do one little thing, I'd bring out my ancestors to see that bourbon is finally no longer a wilderness product. The six generations before me did the heavy lifting,' he says. 'Dad said he'd change the face of bourbon. When he started no-one gave him a chance, but by the time I retire bourbon will be the talk of the town'.
He believes the new premium sector will be a major factor in restoring pride to the industry. 'Higher margins fire up the creative juices,' he says. 'The industry is improving and the products are infinitely better, because they are high price. Now there's an opportunity for the talented people in the industry to practise their art and not just produce a low-cost product. The question is whether we have sufficient discipline not to disappoint people's high expectations ... that's what Dad would have said.'
TASTING NOTES
Maker's Mark 90ฐproof Lovely, complex mix of flowers, cumin, cinnamon, marzipan/anise, vanilla and light honey. A soft start, then great interplay between silky-soft honeyed fruit, vanilla-toffee and balanced oak flavours. Some chocolate on the finish. Gentle, easy and complex. *****
15.12.08
Potted Whiskey
It would be appropriate for a people-based profile of whisky to begin by naming the first whisky maker. Sadly, no-one knows who he was. In fact, no-one knows who the first distiller was. It is clear that from AD 4 onwards, alchemists in China, India, Arabia, Egypt and Greece were using distillation to make turpentine, medicines, makeup (al-kohl, our alcohol) and perfumes, but there is no evidence that they adapted brewing techniques to make whisky.
How the Irish and Scots got in on the act is equally mysterious. The Celts may have known about distillation, but apart from a couple of enigmatic references in the 6th century AD there's no proof. What is agreed is that distillation arrived in Scotland with the monks of the Celtic Church, suggesting that distillation was already taking place in Ireland - perhaps Irish monks had encountered the art in Sicily or Andalucia, or through their ancient trading links with the Phoenicians.
By the time Friar John Cor bought his famous eight bolls of malt in 1495 - the first record of whisky making in Scotland -distillation was widely practised across Europe. It is hardly surprising that the first distillers were monks: the water of life, aquavitae (uisge beatha in Scots Gaelic) was a medicine made in monastic laboratories, and markedly different to today's whisky. Flavoured with heather, honey, roots, herbs and spices - partly to hide off-flavours, partly because it was a medicine -this medieval mix was closer to a crude whisky liqueur.
Until the beginning of the 19th century the top Irish brands were flavoured in this way. It was only when whisky began to be made in great houses and crofts alike that it became recognisable as the drink we know today. Distillers have always used the main crop of their region as the base for their spirits, and in Scotland and Ireland that meant barley. Making whisky was a means of using up surplus grain: in winter, cattle could be fed on the grains left after mashing and crofters could use their whisky as part-payment of rent. Made in batches in small pot stills, the process used for malt whisky today, whisky soon became an integral part of rural life.
When crofter-distillers from Scotland arc Ireland were driven off their land from 1 ~4; onwards, whisky spread to America and Canada. Though rye whiskey had been made as early as 1640, it was this sudden wave of immigrants that established whiskey as North America's spirit. They, too, used the local grains - rye, corn and wheat - and by 1783 commercial production had kicked or: in Kentucky.
By 1825, the whisky industry in Scotland and Ireland was controlled by men of capin. Gone were the days of the crofter-distiller making enough to fuel the craic and the ceilidh and pay the rent. New legislation ushered in a building programme of new malt distilleries across the Highlands and in Ireland. At the start of the 19th century Irish whiskey had the highest international reputation, with the heavily-peated Scottish malts considered an acquired taste. Then in 1827, Robert Stein invented a continuous still (see pages 86-87), which not only mace distilling less labour-intensive but produced lighter, grain-based whisky which could be mass produced. Adapted in 1831 by Aenea-Coffey, the continuous still changed whisky production forever.
Distillers in the Scottish Lowlands seized the new invention and by the 1850s grocer and wine merchants such as John Walker. George Ballantine, James Chivas, John Dewar and Matthew Gloag began blending malt with the light grain, and the public sa: up and took notice. The Irish resisted, for a time. Distillers including John Jameson and John Power, who were already enjoying international prestige with their pot-still whiskies, refused to use the continuous method, dismissing it as an adulteration o: 'real' whisky.
The North Americans had no such qualms and Coffey's patent still was soon adopted in America and Canada. This interest, along with James Crow's research into quality control in Kentucky, improved consistency. The Canadians were so enamoured of the Coffey still that, in 1875, they passed legislation decreeing that Canadian whisky could only be made from grain distilled in a continuous still, and aged for a minimum of three years in oak barrels. The quality-oriented, modern industry was taking shape. Even at this stage there was no indication that whisky would become the world's best-selling spirit. Brandy was still more popular, but the vine parasite phylloxera vastrix put paid to that when, from the 1870s onwards, it wiped out Europe's vineyards - and the brandy industry with them.
It is entirely possible that American whiskey would have become the world's dominant player, were it not for the growth of the Temperance Movement in the US which led to Prohibition in 1919. At that time, Irish whiskey was selling more in America than Scotch, but while Scotch and Canadian whisky managed to retain a quality image, Irish whiskies lost their biggest market overnight and were being (badly) copied by bootleggers. Their reputation plummeted. At the same time, Irish independence led to the ban of Irish products in Britain and the Empire. With no markets left, the Irish industry imploded and blended Scotch took over.
This was the situation until the late 1970s when, through industry complacency, or the inevitability of changing fashion, young drinkers turned away from brown spirits or the global whisky industry fell into deep depression. Blended Scotch has struggled hard to regain consumer confidence in its old markets, though it has enjoyed success in southern Europe and Asia. But in America, northern Europe and Britain, malts have kept the whisky dream alive. This recent fascination with premium whisky has also boosted the American whiskey industry and sparked a new optimism in Ireland and Canada. There are now more quality whiskies on offer than ever before, and a renewed interest in how they are made and the people who make them.
How the Irish and Scots got in on the act is equally mysterious. The Celts may have known about distillation, but apart from a couple of enigmatic references in the 6th century AD there's no proof. What is agreed is that distillation arrived in Scotland with the monks of the Celtic Church, suggesting that distillation was already taking place in Ireland - perhaps Irish monks had encountered the art in Sicily or Andalucia, or through their ancient trading links with the Phoenicians.
By the time Friar John Cor bought his famous eight bolls of malt in 1495 - the first record of whisky making in Scotland -distillation was widely practised across Europe. It is hardly surprising that the first distillers were monks: the water of life, aquavitae (uisge beatha in Scots Gaelic) was a medicine made in monastic laboratories, and markedly different to today's whisky. Flavoured with heather, honey, roots, herbs and spices - partly to hide off-flavours, partly because it was a medicine -this medieval mix was closer to a crude whisky liqueur.
Until the beginning of the 19th century the top Irish brands were flavoured in this way. It was only when whisky began to be made in great houses and crofts alike that it became recognisable as the drink we know today. Distillers have always used the main crop of their region as the base for their spirits, and in Scotland and Ireland that meant barley. Making whisky was a means of using up surplus grain: in winter, cattle could be fed on the grains left after mashing and crofters could use their whisky as part-payment of rent. Made in batches in small pot stills, the process used for malt whisky today, whisky soon became an integral part of rural life.
When crofter-distillers from Scotland arc Ireland were driven off their land from 1 ~4; onwards, whisky spread to America and Canada. Though rye whiskey had been made as early as 1640, it was this sudden wave of immigrants that established whiskey as North America's spirit. They, too, used the local grains - rye, corn and wheat - and by 1783 commercial production had kicked or: in Kentucky.
By 1825, the whisky industry in Scotland and Ireland was controlled by men of capin. Gone were the days of the crofter-distiller making enough to fuel the craic and the ceilidh and pay the rent. New legislation ushered in a building programme of new malt distilleries across the Highlands and in Ireland. At the start of the 19th century Irish whiskey had the highest international reputation, with the heavily-peated Scottish malts considered an acquired taste. Then in 1827, Robert Stein invented a continuous still (see pages 86-87), which not only mace distilling less labour-intensive but produced lighter, grain-based whisky which could be mass produced. Adapted in 1831 by Aenea-Coffey, the continuous still changed whisky production forever.
Distillers in the Scottish Lowlands seized the new invention and by the 1850s grocer and wine merchants such as John Walker. George Ballantine, James Chivas, John Dewar and Matthew Gloag began blending malt with the light grain, and the public sa: up and took notice. The Irish resisted, for a time. Distillers including John Jameson and John Power, who were already enjoying international prestige with their pot-still whiskies, refused to use the continuous method, dismissing it as an adulteration o: 'real' whisky.
The North Americans had no such qualms and Coffey's patent still was soon adopted in America and Canada. This interest, along with James Crow's research into quality control in Kentucky, improved consistency. The Canadians were so enamoured of the Coffey still that, in 1875, they passed legislation decreeing that Canadian whisky could only be made from grain distilled in a continuous still, and aged for a minimum of three years in oak barrels. The quality-oriented, modern industry was taking shape. Even at this stage there was no indication that whisky would become the world's best-selling spirit. Brandy was still more popular, but the vine parasite phylloxera vastrix put paid to that when, from the 1870s onwards, it wiped out Europe's vineyards - and the brandy industry with them.
It is entirely possible that American whiskey would have become the world's dominant player, were it not for the growth of the Temperance Movement in the US which led to Prohibition in 1919. At that time, Irish whiskey was selling more in America than Scotch, but while Scotch and Canadian whisky managed to retain a quality image, Irish whiskies lost their biggest market overnight and were being (badly) copied by bootleggers. Their reputation plummeted. At the same time, Irish independence led to the ban of Irish products in Britain and the Empire. With no markets left, the Irish industry imploded and blended Scotch took over.
This was the situation until the late 1970s when, through industry complacency, or the inevitability of changing fashion, young drinkers turned away from brown spirits or the global whisky industry fell into deep depression. Blended Scotch has struggled hard to regain consumer confidence in its old markets, though it has enjoyed success in southern Europe and Asia. But in America, northern Europe and Britain, malts have kept the whisky dream alive. This recent fascination with premium whisky has also boosted the American whiskey industry and sparked a new optimism in Ireland and Canada. There are now more quality whiskies on offer than ever before, and a renewed interest in how they are made and the people who make them.
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